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The pace of Núria’s daily life left her short on time, leaving her unable to fulfil her different “selves”: Núria the mother, the woman, the entrepreneur, the daughter and the friend... The solution emerged in the shape of Alter ego, the first company that allows you to get in touch with “your other self”.

A brand that draws on all of Núria’s 10 years of experience as a businesswoman and entrepreneur, and takes the concept of the Personal Assistant to a whole new level.

Indeed, this concept is as old as man himself. There has always been a need for a reliable right-hand man who could be counted on to carry out tasks as well as you would do them yourself.

A loyal servant to the Roman Emperor Marcus Aurelius, Maximus Decimus Meridius was often entrusted with important matters, like some sort of surrogate Caesar.